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Contributor · CEO, Demand Nexus
Adithya Sulaiman is the CEO of Demand Nexus, a B2B demand-generation company built on a pay-for-performance model: clients pay only when a BANT-qualified meeting reaches a rep's calendar. He built the firm's client-acquisition engine and its network of niche B2B publications, and writes on pipeline economics from the operator's seat.
An SDR fills the pipeline: they find and qualify prospects so account executives can close. What the role is, how it differs from a BDR, what it pays, and why AI is reshaping the job without eliminating it.
Conversation intelligence records, transcribes, and analyzes your sales calls to show what works. What it actually does, how Gong and Chorus compare, and the affordable tier enterprise vendors don't mention.
The autonomous AI SDR market is full of bold promises, hidden pricing, and at least one genuine scandal. Here's what actually works, what the categories really mean, and how to tell whether you need one at all.
The AI lead-gen market has fractured into dozens of tools that each solve one piece of the puzzle. Here's what works, what it costs, and the one variable (data accuracy) that decides whether it pays off.
These three tools get compared as rivals, but they solve adjacent problems, and for most mid-market teams the right answer is a combination, not a winner. Here's the honest breakdown by team size and budget.
AI can catch the risky clauses, missing protections, and odd language in a contract in minutes, but only if you use it as a first-pass reviewer, not a replacement for judgment. Here's the actual workflow.